The Forum 10, Washington, D.C.

TRACK 4: Impact on Engagement & Wellness

Sponsored by:

Engagement is Key to Program Success – Discover Best-Practice Strategies for Changing Behaviors to Improve Health.
Health care reform elevates wellness and prevention to national priorities. The Forum 10 will arm you with engagement and incentive strategies to succeed in this new environment of opportunities for health promotion programs.

The Trojan Horse: Using Automated Preventive Women's Health Outreach to Screen for & Support Members with Depression

CONTINUUM OF CARE SERIES
Wednesday, Oct. 13, 1-2 p.m.

Why Attend? Discover a depression intervention approach leveraging interactive voice response technology.
Demonstrate how proactive member outreach around preventive women's health topics (including timely screening reminders) can help identify potential cases of depression in a target population and connect them with supportive resources.
Explain how automated, interactive, phone-based outreach can share member-specific and age-specific education and support around preventive health and drive behavior accordingly.
Show how analytic and design learnings can be applied to dramatically increase member engagement in health topics.

David Larsen, RN, MHA, has been the director of quality improvement for SelectHealth for the past 19 years and has worked for Intermountain Healthcare for 26 years. Mr. Larsen is responsible for maintaining SelectHealth's National Committee for Quality Assurance accreditation, health care effectiveness data and information set performance measurement, and disease management.

Janet Powers, MPH, MBA, is a strategic advisory analytics manager at Eliza Corp. She is responsible for developing health promotion program designs; analyzing program findings based on industry-standard and proprietary data analysis tools; and making strategic recommendations for optimizing program performance.

Medical Decisions in the United States: Casting Light on Patients in the Dark

Wednesday, Oct. 13, 2:15-3:15 p.m.

Why Attend? Unravel the circumstances around patient decision making that can often result in unexpected outcomes and patient dissatisfaction with care.
Assess data on medical decision making in the United States from the National Survey of Medical Decisions.
Examine research on the surprising disconnect between patient values and physician perception of patient values.
Define the value of shared decision making, including patient decision aids, in helping realign patient and physician perceptions and information so that optimal care can be delivered.

David Wennberg, MD, MPH, is chief science and products officer for Health Dialog. Prior to this role, he co-founded Health Dialog Analytic Solutions, the analytics division of Health Dialog, which he still oversees. Dr. Wennberg is a member of the primary project team of the Dartmouth Atlas Working Group and has been published extensively. Dr. Wennberg earned his doctorate from McGill University Faculty of Medicine and his master's from the Harvard School of Public Health.

Karen Sepucha, PhD, is a senior scientist with the Health Decision Research Unit at Massachusetts General Hospital and an instructor at Harvard Medical School. She applies her background in engineering and management sciences to develop and implement tools, methods and metrics to improve the quality of decisions about medical tests and treatment.

Brian J. Zikmund-Fisher, MS, PhD, is an assistant professor of health behavior and health education and a research assistant professor of internal medicine at the University of Michigan. Dr. Zikmund-Fisher uses his interdisciplinary background in decision psychology and survey research to understand and improve individuals' health and medical decision making.

Addressing Colorectal Screening Disparities in Ethnic Populations

Thursday, Oct. 14, 12:30-1:30 p.m.

Why Attend? Examine how interactive voice response (IVR) technology and personalized messaging improves the rate of colorectal cancer screening for different populations.
Review the impact of ethnic-specific messaging on colorectal cancer screening rates and how this differs by ethnicity.
Examine how engagement is influenced by the gender of the voice in communications outreach.
Identify how to use predictive algorithms to project race and ethnicity to support tailored communications.

R. Reid Kiser, MS, is currently the national director of clinical excellence special projects and reporting at UnitedHealthcare. He was previously director of The Healthcare Effectiveness Data and Information Set (HEDIS) Policy for the National Committee for Quality Assurance. Mr. Kiser received his master's in evaluative clinical sciences from Dartmouth College and Dartmouth Medical School.

Jack Newsom, MBA, MS, ScD, is the vice president of analytics at Silverlink and a lecturer at Boston University. Dr. Newsom strategically applies analytics to health care communications to measurably improve health outcomes. He has a bachelor's and master's in business administration and clinical evaluative science from Dartmouth College and a doctorate in health services research from Boston University.

Optimizing Behavior Change: How Wellness Should Work

CONTINUUM OF CARE SERIES
Thursday, Oct. 14, 3-4 p.m.

Why Attend? Investigate a unique predictive model that identifies more than seven times more high-risk individuals than health risk assessments or medical claims alone.
Define the real levers of behavior change.
Examine innovative approaches to identification and engagement of high-risk individuals.
Analyze how principles of behavior change can be used to implement wellness support for metabolic syndrome, which includes weight and tobacco components.

Janet R. Maurer, MD, MBA, is vice president and medical director at Health Dialog, where she leads the clinical provider team and designed and implemented provider and member programs focused on chronic illness disease management, shared decision making and wellness. Prior to that, she spent four years leading the transplant and catastrophic case management units at CIGNA HealthCare and six years as head of advanced and lung transplantation at the Cleveland Clinic Foundation.

Kimberly Siejak, MS, has been with Independence Blue Cross (IBC) since 1998 and is currently a manager of clinical services. Her team has led the implementation of the Connections Health Management Program (IBC's award winning disease management program) and continues to provide ongoing program oversight and management. Prior to IBC, Ms. Siejak worked at Temple University and Fox Chase Cancer Center on grant funded projects related to adherence to cancer screenings and informed consent. She has a bachelor's in psychology from Bloomsburg University and a master's in general psychology from Villanova University.

Chronic Pain Hurts: Using an Integrated Approach To Online Chronic Pain Treatment

Friday, Oct. 15, 10-11 a.m.

Why Attend? Discover the path to long-term improvements toward minimizing pain intensity and comorbidities, health care utilization and productivity impairment.
Examine the impact of chronic pain in the workplace.
Identify the three levels of chronic pain management to stop the ripple effect of chronic pain in the workplace.
Evaluate outcomes of a study focused on integrated pain management through the use of a digital coaching intervention.

Steven M. Schwartz, PhD, is a clinical health psychologist and director of research for HealthMedia. Previously, he was the research director for Oakwood Healthcare System and the coordinator of behavioral medicine services for the University of Michigan. Dr. Schwartz is published in the areas of health and behavior.

The Importance of "Sales" in Driving Member Engagement

Friday, Oct. 15, 1-2 p.m.

Why Attend? Train your coaches to better manage the initial member decision process and member "false objections."
Adjust health coaching call process and objectives to increase member retention.
Identify how to improve enrollment process and assessment tools to increase engagement.
Analyze existing processes and tools (i.e., call flow, scheduling and quality scorecards) to identify areas for improvement.

Marc Lamson, MBA, is the director of health care services for Asian Training and Development of Atlanta. Mr. Lamson has more than 15 years of service management experience in call centers with Fortune 1000 companies. He holds an engineering degree from Rensselaer and a master's from the University of Rhode Island.

Janet Niles, RN, MS, is a senior vice president at Health Integrated. Ms. Niles has more than 30 years of health care experience, which includes 10 years of active clinical practice and 24 years of insurance and managed care industry experience. Ms. Niles has a bachelor's in business administration and nursing and a master's in health education.

Aligning Consumer, Provider and Payer Interests through Doctor-Patient Mutual Accountability

Friday, Oct. 15, 2:15-3:15 p.m.

Why Attend? A recent five-year study demonstrates how financial incentives, used to invoke doctor-patient mutual accountability, simultaneously drives more healthful behaviors, improved care and cost containment.
Describe how the doctor-patient mutual accountability incentive model triangulates the interests of consumers, providers and payers by integrating with most any wellness and care management solution to improve both health and health care, which leads to cost containment.
Discuss the scientific evidence that explains the power of information therapy, when combined with precision-guided incentives, to improve health and control costs through consumer health literacy.
Apply lessons learned from trial installations to optimize results with the doctor-patient mutual accountability incentive model.

Jeffrey C. Greene, CMPE, an industrial engineer, is the co-founder and CEO of MedEncentive, a unique Web-based health care cost containment incentive service. He founded CompONE Services, one of the largest practice management and medical billing firms in the country. A long-time instructor at the University of Oklahoma's Family Medicine Residency Program, he was also the four-time Innovator of the Year Award winner.

Keith A. Reissaus is vice president of Goodwill Industries—Indianapolis. In addition to operational and human resources roles at Goodwill Industries, Reissaus has held human resources positions with Kraft General Foods, General Electric and RCA. He serves on the boards of The Leapfrog Group and Better Healthcare for Indiana and is a member of the Indiana Employers Quality Health Alliance.